It’s the Sabbath again and Jesus is doing what he does best – teaching, healing, and getting Himself into trouble!

It’s a marvelous story that contains all the elements that we love in the Gospel stories. Jesus is spreading joy and causing controversy while the fumbling Pharisees scurry about in the background, dumbfounded and exasperated. And yet I hear you say, “didn’t we cover all this last week?”

Of course I don’t hear all of you say that, as some of you weren’t here last week, and some of you who were here last week aren’t here this week, so you’ll be forgiven for wondering what I’m talking about, and yet the point is well made, for the Gospel story from Luke chapter 13, that we dealt with last week, has some very obvious points of similarity with this week’s story from Luke chapter 14 (the next chapter).

Both are stories of Jesus healing people and both healings took place on the Sabbath. In both cases the healings led to a confrontation with the religious authorities over whether it was legitimate to heal people on the Sabbath, and in both cases the religious folk ended up with egg on their faces (so to speak).

Of course the stories are not identical. Last week’s story took place in a synagogue, and the confrontation was with the ruler of the synagogue, who I assumed to be a Pharisee. This week’s story takes place in the house of a Pharisee, who may or may not have been the ruler of a synagogue.

In the chapter 13 story, it was a crippled woman that Jesus healed – a woman who couldn’t straighten up. In the chapter 14 story it is a man with ‘dropsy’, which means that his limbs were swollen up. He may have looked something like the elephant man, in which case his problem may have been, in one sense, the opposite of the woman. She couldn’t straighten up. The elephant man, if you remember, couldn’t lie down.

Either way, Jesus heals them both. The woman is straightened, the man’s swollen limbs are somehow mysteriously deflated, and there is much rejoicing on the part of everybody, except these religious persons who just can’t come to terms with the way Jesus – a supposedly righteous Rabbi and a popular teacher of religion amongst the people – could so radically flout the law of God by disobeying on the fundamental divine commandments as given to Moses on the stone tablets – ie. remember the Sabbath Day and keep it holy.

As I say, there are some differences between the two stories, in chapters 13 and 14 respectively, but the basic point of issue between Jesus and his antagonists is identical in both cases. It’s an issue of law.

Jesus is disobeying the law of God. That’s the charge, and it’s a serious charge, and it’s the sort of thing Jesus was charged with all the time, which is extraordinary when you stand back and think about it for a moment!

Whatever people think of Jesus, they generally acknowledge him to be (at least one of) the greatest religious figures of all time. Yet the charge laid against him throughout his earthly life was that He was consistently irreligious! He was labeled as a glutton and a drunkard and a friend of society’s low-life – exactly the sort of characteristics we associate with irreligious persons. And He was seen as having scant concern for the law of God!

Of course Jesus would say that He came “not to abolish God’s law but to fulfill it” (Matthew 5:17) and yet that very statement is a tacit acknowledgement of the fact that Jesus did not deal with the divine law in the way in which religious folk normally did.

There was a divine law regarding what you could and could not do on a Sabbath and Jesus seemed to have very little regard for it. He seemed to be happy to re-interpret the law to suit Himself, and, significantly, He seemed to show little interest in giving any theological argument in support of His re-interpretation!

Indeed, as I compare the two stories that lie (more or less) side-by-side in Luke’s Gospel narrative, the thing that strikes me most in both instances is the complete lack of serious theological argument taking place between Jesus and the religious professionals!

This is what we religious people do: we argue theologically. And when a religious person re-interprets a divine law in some way such that they seem to be disregarding one of the ten commandments, the pattern we would expect is that they give some sort of theological justification for what they are doing.

I want to focus on this today as I think it is really important, as I think it illustrates that Jesus not only had a different ideas about God from His religious contemporaries. He evidently thought about God in an entirely different way. It wasn’t just Jesus’ conclusions that differentiated him from his religious contemporaries. It was the way He reached those conclusions. He not only spoke differently about God. He spoke an entirely different language!

I was reading a report recently on a fascinating conference that took place in Melbourne recently – a theological conference on the subject of “Trinity with tiers” (that indeed I think some of our community may have attended).

The main subject under discussion was obviously the doctrine of the Trinity, but behind the discussion about the nature of God and the relationship between the Father, the Son and the Holy Spirit was a more clearly tangible debate about the nature and the role of women in the church!

Those in the church who argue that women should always be placed in positions of subordination to men have been known to do so by appealing the way in which the pattern of eternal subordination is reflected in the nature of God, who is Father, Son and Spirit, where the three persons of God are equal and yet the Son is always subordinate to the Father. This then gives us a model (so the argument goes) that maintains both a nominal equality between persons while justifying a system that always gives the Son (or the woman) the lower place.

The key address in the Melbourne conference, I read, challenged this concept of eternal subordination which, it said was inconsistent with the Athanasian Creed, and suggested rather a concept of ‘economic subordination’, wherein the subservience of the Son to the Father is seen as taking place only for a limited time and in a particular context.

Now, if you don’t understand a word of what I’ve just said it really doesn’t matter, for my whole point is that this type of esoteric theological debate is entirely absent from the Gospel narratives.

We take this for granted but we should not. If it had been any other Rabbi or religious teacher and not Jesus who went around doing what He did on the Sabbath this would surely have been exactly what we would have expected. We would have expected some sort of lengthy theological defense of his actions, such that He could show how healing people on the Sabbath was in fact consistent with the Sabbath law as written, or why the law as written needed to be re-interpreted or discarded.

I’m not saying that we should have expected dialogues about the eternally subordinate nature of any of the members of the Trinity, but we would have expected the citing of other pieces of Scripture, illustrations of the way in which Biblical authorities themselves had, at certain times, re-interpreted the Divine Law in ways that were consistent with Jesus’ actions. We would have expected some dialogue, perhaps, that took us back to the creation stories in Genesis and showed us how the basic concept of rest, as exhibited by God on the seventh day, was not inconsistent with creative acts of healing.

We might have expected some argument about the nature of God or the nature of rest or the nature of the commandments, showing that obedience to them should at certain points be made secondary to the immediate obligation placed on us by the needs of our neighbors’. We might have expected something clever and complex and worthy of a Rabbi of Jesus’ standing. Instead, all we get from Jesus is what seems more like an off-handed comment than any serious argument. “If your ox falls into a well on the Sabbath, you pull it out, don’t you?” (14:5)

This was basically identical to the equally off-handed question He asked in the previous story, “you give your donkey a drink on the Sabbath, don’t you” (13:15). In neither of these cases is Jesus making any clever appeal to ways in which the Sabbath law can be extended to injured or thirsty animals under special circumstances. Rather, He is simply appealing to His hearers’ compassion. His attitude to their law is, in a word, dismissive!

I remember we had a visitor to our worship service here once from a certain area of the United States, and he asked me how I justified allowing woman to speak during the service. I responded by pointing out that there were churches in the area where he was from where snake-handling was a key component of their worship life. It wasn’t a particularly gracious response but I think it was consistent with the sort of response Jesus gave to so many of those who questioned Him. He just didn’t get into a debate with them!

Indeed, it is remarkable when you think about it, how rarely we see Jesus enter into any serious theological discussion with anyone in the New Testament. And when we do see this happen (such as in His dialogues with Nicodemus [John 3] or the woman at the well [John 4]) we very quickly see enormous misunderstandings occurring, as Jesus and his partners in dialogue seem to speak on entirely different levels!

It’s as if Jesus just didn’t speak the same language as His religious contemporaries. Perhaps we could go so far as to say that Jesus didn’t seem to speak a religious language at all, for certainly His dialogues in these two stories in Luke seem to be at an entirely secular level. Jesus’ opponents are talking about the law of God and their religious obligations. Jesus is focused on the women and men around him, and His dialogue is not about things mysterious and overtly religious but about helping needy oxen and donkeys!

Indeed there is something secular and irreligious about Jesus, just as there is something awfully secular and irreligious about the whole idea that God should choose to give Himself to us in the flesh and blood of this single human being! Jesus is irreligious. The whole concept of the incarnation is entirely irreligious! No wonder Judaism and Islam can’t accept it!

There remains one question from today’s Gospel that still concerns me, and it is this. Even if Jesus did two consecutive healings on two consecutive Sabbaths where he received exactly the same response from his religious contemporaries and then made an almost identical response to each of them, why did the Gospel writer, Luke, bother to record both incidents? Would not one have been enough? I’m sure there were plenty of other stories about Jesus that he could have included that he chose to leave out. Why include both of these when the two stories are, for all intents and purposes, identical?

The only answer I can come up with to this question is that Luke must have figured that we needed to hear all this twice (and maybe a few more times, as there are other stories of an entirely similar nature again in Luke and throughout the Gospels). Why do we need to keep hearing about this? I think it’s because we just don’t get it. We keep looking for something more spectacular, more obviously transcendent, and more overtly religious. What Luke seems to be trying to get through our heads is the fact that living the life of Jesus is not about being religious? It’s about compassion.

For it’s not obedience to the law that brings us to God. It is Christ. And Christ’s work in us is not to bind us to any code, but to live His life through us and show his compassion through us, and so bring healing and wholeness to our sick and broken world. Amen.

Rev. David B. Smith
(The ‘Fighting Father’)

Parish priest, community worker,
Martial arts master, pro boxer, author, father of three
www.fatherdave.org

Fighting Father Dave
Get a free preview copy of Dave’s book, Sex, the Ring & the Eucharist when you sign up for his free newsletter at www.fatherdave.org

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NASCAR does not merely rely on big names to endorse and market their organization. Rather, they create and promote their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sport’s first true cross-over star as one of the reasons for NASCAR’s dramatic growth in the first part of this decade.

Based on that idea, if you can’t find a celebrity to endorse your dealership, you can just become one yourself. Think it is impossible?? Well in the age of YouTube, Social Media and the internet, it’s really not.

Make yourself a local celebrity by beginning a blog, writing articles for your local publications, speaking before local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You can get a book or take seminar on DIY PR and start getting your name in the press as a featured expert. Use social media to garner “fans” and develop your celebrity status that way. Every little bit counts.

NASCAR Understands the Power of Cross Promotions

You may be a little guy in a big dealer pond, but you certainly don’t have to promote like one. Actually, you could play a bigger game in this area simply by associating yourself and your business with other well known entities in your area. When done right, this can aid reinforce the strength of your message and protect you from being hurt financially and emotionally in the case of a failed promotion.

To break this down further, more advertising means teaming up with other businesses and advertising each other. Sometimes you see this in an auto mall, where multiple dealerships will pool their marketing dollars to create a larger splash in the market. At times you see this with multiple, non-competing businesses in a tight geographical area, where they pool their marketing dollars to bring people to the general vicinity.

But if you wish to cross promote like NASCAR… you would want to do what these other companies are doing and take it to the MAX.

So forget auto malls and tiny marketing collaboratives… doing it the NASCAR way means partnering with well known (celebrity-like) firms right from the start. For example, Tag Heuer, the watch brand, already has Tiger Woods secured as a celeb endorsement. Maybe you can connect with a local jewelry store that is a Tag Heuer retailer, to offer a Tag watch to one fortunate winner on Father’s day. Your promotion can feature you and the jeweler (and Tiger). You could either share the expense of the marketing, or ask the Jeweler to provide the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (obviously, you can also tie in a golf course or country club for this, divide the marketing 3 ways!), you give away the wristwatch, you sell some cars, and everyone goes home contented.

Realizing that there is power outside of yourself is the main element here. You should expand your thinking to allow the possibility of working with others and leveraging their existing celebrity connections. Not to mention, you would be paying less money for greater exposure as you learn to pull your resources and share the costs of these incredible campaigns.
Here are few of the great ideas which you might want to consider.

You can tie with local celebrities like news personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Maybe offer to pay for a printing of the next batch of CDs produced by a local popular band… with your logo and offer on the CD or inserted inside. A pal of ours lately offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the present Miss America came by to meet the contestants, signed autographs, tasted his coffee and declared, “Best Ever.” Now he has a portrait of Miss America drinking his coffee which he can use forever.

You begin seeing lots of opportunities everywhere when you start expanding your thinking on this. You just need to look through the lens of the power of celebrity to begin seeing them all. You can come up with more than ten great ideas when you start to focus on this subject for an hour. Or, place the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas would pop right into your head whilst driving in traffic, or standing in the shower, or after waking up in the middle of the night.

Focusing on this element of your business truly is the kind of strong, leverageable activity that can make you rich. While most individuals are moving cars around or writing on windshields or brewing coffee, you can be working on SPEED and rapidly moving your business into the fast lane, while drafting behind the existing success and celebrity of somebody else. That is the true power of NASCAR!

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

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