Know How To Spread Your Message To Get A Lot More Customers And Sell A Lot More Cars
Will you actually implement nice marketing on a budget?
Certainly
Of course the over-priced marketing “gurus” or promoting reps won’t tell you this. These are the people who want you to believe “promoting” requires an enormous investment over a prolonged amount of time–that can only be done by the pros.
“Image,” “brand,” “awareness,” and “exposure” they cry… as they inch closer and closer to your wallet.
Then of course they mystify you with industry jargon simply so you have no way of understanding what’s being done and what sort of results you can truly expect with such a campaign.
That’s hard enough to stomach for a rich dealer, let alone a small, used car dealer who can’t fathom spending $3000 for a single ad merely to “get their name out there” and “hopefully” generate some leads.
But we’re here to tell you this whole promoting thing doesn’t need to be sophisticated or perhaps that expensive. After all advertising and design firms want you to think it is, because that’s how they make their cash – charging small businesses, like car dealers, a lot of money to manage a process that appears very complex.
In fact, maintaining a high quality image and building a sturdy brand is really pretty easy…and we’re about to teach you some high-end marketing and publicizing tricks you’ll implement immediately-even on a budget.
Here’s the deal. A lot of what individuals assume about branding and image doesn’t really matter. What matters is that you just sell cars. And from expertise, spending a large amount of money on a high-end design firm won’t necessarily achieve those goals either.
Don’t get me wrong– having a professional and polished image will make a huge difference in developing trust with potential customers. And a spiffy look will help you look larger and better than you really are (and a lot more safe than your other used car competitors).
BUT, it doesn’t need a small fortune to get the job done.
With the information given in this article, you’ll learn the tools and ways essential to freshen up your look and makeover your entire image – including your logo, business cards, stationary, web site, and leaflets – in about two weeks for not much more than a ninety nine Taurus at the auction.
So with that said, here are our top suggestions in beefing up your dealership’s promoting and branding efforts on a dime:
1. Don’t Waste Cash on “Perfect”- Good Enough is Good Enough
No one cares about your logo or website more than you do. So don’t get worried and fanatical about the process and spend more cash (and time) than necessary on these things.
Simply aim for a polished, professional and simple look. You don’t need funky, over the top or award winning designs.
Ideally, you‘ll need to work with a designer to make sure a clean and professional web site or logo, however just know from the start you won’t need the most expensive package or the needless bells and whistles they have to offer.
2. Brandscending
Yes, we made this word up. It’s a hybrid of branding and transcend. What we mean by brandscend is to emerge higher than traditional branding strategy. Most people assume branding is something that’s accomplished over an extended period of your time with a heap of effort and cash. That’s true.
However that’s not the only method to attain a sturdy brand presence and a solid image (that of course nobody in the business can ever tell you).
Thus instead of listening to the marketing representatives and removing an expensive “branded” ad for 10 months straight just to “get your name out there”, you’d do just as well with your money developing and maintaining a polished image and consistently using it in all of your efforts –i.e. signs, commercials, mail, print ads, shirts, letters and web site, to further promote the value of your brand.
3. Corporate Identity
The standard worth for a corporate identity package (logo, letterhead, business cards and envelopes) from a reputable design firm is about $3,000. Ouch!
However did you know that many very proficient graphic designers moonlight as self-employed entrepreneurs? And without the costly overhead of running a firm, their rates are MUCH less. And by a lot less, we mean as much as 90% less.
Yes! That means you’ll get a complete and professional corporate ID package for as little as $300 by working with some on-line outlets. Simply search “corporate identity” on Google and you’ll find a long list of options.
Everything Else
Once equipped with your new look and emblem, you can hire a native graphic designer (or one of the people you found on-line) to use that logo to your signs and banners. You’ll visit an embroidery store and have your logo added to golf shirts and hats. You’ll be able to find the best site to get distinctive name tags with your new design.
The sky is the limit. You’ll be shocked how proud you’ll be to display your new image in as many ways as you can. And you should – that’s how you make it pay off.
Who This Doesn’t Apply To
If you’re the type of person who can need an executive board meeting to make a decision on new logos and the headline for your website these ideas probably aren’t for you.
Simply like it’s not always convenient to shop around or clip coupons for the best deal, you’ll have to be prepared to be versatile and somewhat tolerant when dealing with individuals via the internet. That’s the trade off to buy a brand new fancy look for your business for dimes on the dollar.
To get more traffic, sell more cars and make more net profit by making the car business fun again check out our FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com
Tags: Auto Motive Advertising, automotive advertising, automotive marketing, car dealer marketing